So we all hear how we need to grow our social media following (Instagram, Facebook, Pinterest, Twitter, Snapchat, yada yada yada...). If you're a small business or blogger that HASN'T been living under a rock for the past few years, your focus has probably been on building a social media empire for your brand. As much as I love social media (she's my homegirl) today I'm talking about something you probably haven't heard too much about... why building an email list is crucial for your business.
If you're anything like I was, there's probably a bazillion reasons why you haven't even started an email list. Or if you have, it's been sitting like crickets because you'e done nothing with it. Just another thing on the to do list that we just keep pushing off to the side. Ain't no body got time for that!?!?!
Let's start with WHAT an email list is. Email lists are emails collected from your customers, potential customers and fans in order to send information about new campaigns, product launches or a new piece of content whenever you like. By the time you're done reading this post, you'll want to drop everything you're working on and get started ASAP. Don't fret, I've put together the ultimate Email List Guide to help get you started.
Still not so sure? Here are a few reasons you'll want to make building your email list a priority this year:
1. SALES FUNNELS
Once someone signs up for your newsletter, you're able to add them to a sequence of emails that get sent out over the next few days (or weeks). This is by far my favorite thing about having an email list. Did you know it takes people 7 times to see or hear about your product/service before they take action and actually buy? They've got to get to know you and trust you first. This is why it's necessary to build that relationship with your customers. An email sequence does exactly that for you.
The best part? It's all automated, meaning you only have to set it up once and the rest works like clock work. Someone new signs up, they get an instant welcome email, then they're added to the sales funnel and will begin receiving each email in their inbox. Whether it's a 4 email sequence or 8 email sequence, you get to choose what works best for you.
My friend Mariah Coz has an amazing course Fuck Yeah Funnels she created just for people like YOU. If you don't know where to start, she's your gal.
2. You've got no one to compete with
Unlike social media, when you're ready to release content or announce a product launch, you've got NO ONE to compete with. Instead of having to make sure you're posting when your followers are on or stressing about if your followers will even see it, you're guaranteed to show up in their inbox.
Think about how many people your followers are following across all their social media accounts... that number is probably ridiculously high, right? Now imagine how many posts are flooding their feeds on a daily basis. You can imagine how easily your post could get lost in the shuffle.
Shit right? Yes, people get emails on the daily too, but it's a tiny fraction of the content they're receiving everywhere else. Plus, they're more likely to open an email than read every single post on social media.
3. YOU OWN IT
What if Instagram shut down tomorrow? What if Facebook shut its' doors next week? What if Twitter crumbled next month? I know, we don't even want to consider the possibility of that actually happening. We'd be in deep shit right? Don't worry, none of this is going to happen (at least I hope it doesn't). But I hope it opened your eyes to the fact that without these platforms, we've got no direct contact with our customers.
This is probably THE most crucial reason to start your email list and actually utilize it. All of your followers, belong to these social media companies, not you. You can't let someone else be in charge of your destiny. That's a scary f***ing thought. Once you've acquired you're own names, they're yours forever. No one can take them away from you EVER!
I believe the average post reach on Facebook for business accounts is 1 - 2%. Yup, you read that right. Only 2% of your fans are actually seeing your posts... and that's on a good day. P.S. in case you haven't noticed, Instagram is following in their footsteps. There's nothing more frustrating than creating some really awesome content to put out into the world, only to hear crickets.
I can't tell you how many times I've posted some pretty awesome shit thinking it'll get a ton of interaction, only to realize about 26 people even saw it. You've probably even PAID to boost your posts to ensure more people see it. Put that money back in your pocket ladies and gents because email lists are guaranteed to be sent to everyone.
You no have no reason to worry about this when you've got an email list. You hit send and it shows up in your peoples inbox. In a matter of second, you've sent content to every single person on your list... not only 2% of them.
5. Instant feedback
Most email hosting providers give you instant feedback. I currently use Mailchimp, so I'll use them as an example. After you send out an email to your list (this is called a campaign), you're able to check how many people opened it, how many people clicked on any links inside the email, etc. Just click on Campaigns in the top right corner, then click View Report. A page will come up showing you how many people you sent that campaign to, the Open Rate (what percentage of people spend it), the Click Rate (how many people clicked on any links) and a bunch of other useful information.
I love this feature because you can send out a few different kind of emails and see which ones get the most interaction.
6. You Can't Be Ignored
An email will sit in someones inbox until they decide to do something with it. Whether that be open and read it, trash it or save it for later. The point is, they have to see it and decide what to do next. If your post shows up in someones feed, they get to skip right over it if they want... bummer.
Now do you see why building an email list is so crucial for your business?