I can't tell you how many times a DAY I get emails about press... how to get it, how to make the connections, how to get your first media mention, how to get published on a major website. If you've been following along very long, you KNOW press is my jam. Okay, I love me some Instagram... but press has definitely been a crucial part of my business. It's accelerated my business and brand far quicker than any social media outlet EVER could.
That's why I'm SOOO excited to finally be sharing with you something I've been working on for a few months now... my FREE email course "Your First Media Mention in 30 Days or Less"!!!
The thing I hear most from small business owners and bloggers is, 'I need press but I can't afford a PR firm'. Ugh, I HATE hearing that. Everyone's under this misconception that unless you fork out $2k - $5k a month on a PR firm, you don't stand a chance getting in that major magazine or reaching THAT celebrity. I'm hear to tell you that's total B.S. Follow my secret method and you WILL get some major media mentions. This FREE course will show you HOW!!!
Want to get your first media mention in 30 days or less? No bullshit babe, click HERE to enroll now!!!
I remember when I first started Lot801 in 2014, I dreamed of the day I would see my brand on a major website like Oh Joy!, magazines like Pregnancy & Newborn, see my clothes on celebrity kids like Jaime King, be featured on TV shows like Good Things Utah. Well I got sick and tired of waiting. I didn't want to wait until I had it in the budget to hire a PR firm, so what did I do? I did what any other gangsta boss would do, I decided to take matters into my own hands and did everything I could to make it happen.
Since doing press on my own over a year and a half ago...
- I've finally been able to pay myself from my business and have an actual income
- I've consistently increased my site traffic
- I've consistently increased my sales every month
- I've made crucial relationships with photo stylists, editors, producers, reporters etc.
- I've been been featured in magazines like Vogue, co-hosted TV segments, gotten shout outs from celebrities on social media, been featured on major websites and news outlets
- I've been able to establish myself as an expert in my industry
All of this WITHOUT having ANY prior connections to people in the industry. Yep, you heard that right.... I was just like you. I didn't know anyone and I had NEVER done PR before in my life. I did all of this blind and through trial and error I figured out a proven strategy on how to do your OWN PR.
If you haven't already started doing press on your own it's probably because...
- You don't know where to start
- You have no idea who to contact
- You don't have enough confidence to think you can do it
- You just keep pushing it to the side because it's not important right now
- You think because you don't have any connections in the industry you don't stand a chance
- You think it's too early to start thinking about press
- You feel overwhelmed
Yo' I TOTALLY know how you feel. Trust me, I was there. I let my brain go crazy thinking who am I? Just a girl in Salt Lake City, running a small handmade shop... what makes me unique enough to actually get press when there are TONS of other brands out there wanting press too?
Well the difference was that I just went for it. I had nothing to lose. Instead of waiting around for press to come to me, I went out there and I got it myself. I remember after my very first media mention with Oh Joy! I got countless emails from other small shop owners (even some well established competitors of mine) asking how in the world she found me... that was their FIRST problem, most media outlets didn't find me... I found them!
Don't miss out on this FREE 10-day email course that's bound to be a huge game changer for your business!
In this FREE 10-day email course you'll learn...
- Everything you need to know PRIOR to pitching (yes, you need to be prepared)
- How to make sure you stand out above the competition and create a news worthy story or feature
- Have the upper hand by knowing EXACTLY what stories & headlines editors are looking for
- My secret way of writing a headline that drastically increases your chances of getting a yes!
- Exactly what to say in your email and how to format it in a way they can't pass up
- If you should follow up, when you should follow up and how often to follow up
- BONUS: I'm giving you the actual email address to an editor at a MAJOR media outlet, eeek!!!!
For all you fools out there that aren't sure about doing your own press, that don't think you're capable of doing it, that want bragging rights because you're pretty bad ass and were just mentioned on that major website... this course was created for YOU!
It's time to stop waiting for your time to come. Stop waiting for press to come to you. Stop sitting on the sidelines while you see other brands and blogs getting press over and over again when you know your deserve it just as much, if not more. Stop being lazy and get your ass out there. Let me show you how.
I contemplated giving this course away for free or charging a fee... because let's face it, there's some pretty valuable information in here. But I thought back to when I was just starting out and didn't know what to do or where to even start and decided I wanted to give back. Give bloggers & business owners the opportunity to dip their toes in press with some free information that was actually going to get them some results.
After this course, you'll no longer have an excuse to not start doing your own PR. You'll have the tools and resources you need to start getting press today.
So you can either continue with what you're doing, move on with your day and stay stagnant with your blog or business. Or you can enroll in this FREE course stat, get some major press, drastically increase your website traffic & sales and change your business forever!!!! I hope you choose the second babe, I can't wait to see where your brand goes.