I worked my ass off, so you don't have to. I broke the code by figuring out how to generate sales DAILY, on autopilot. Newsletters became a game changer for me and I'm dying to show you how.


From Instagram, to Free Press to Email Newsletters... I figured out strategies that work and can be replicated by ANYONE.


Let me show you how newsletters turned my business into a money making machine!


Hi. I’m Lindsay!

Professional Gangsta Boss. Owner/designer of Lot801, a children’s brand for the curious littles + mums who love practical style. I started Lot801 in my home while working as a Project Manager at my full time job. The plan was to eventually make enough money from this small biz of mine to quit the full time gig.


It didn’t take long to figure out that I had to start bringing in more monthly sales in order to make that happen. So I turned to what every twenty something knows best…. social media, specifically Instagram. I started an account for Lot801 and was ready to take over the world. Only, that’s not quit what happened. It was really freaking hard and I struggled to gain my first 1k followers.


So I dug deep, set a goal and created a roadmap on how to get there. I created a very specific and strategic plan in order to hit 10k followers by the end of the year. Holy shit, 10k people knowing about my product?!?! I got this!


 To my surprise, my strategy WORKED! I went from 0 – 10k followers in just 9 short months!


I then turned to PR. Press is a killer way to gain brand awareness FAST… not to mention how freaking awesome it would be to see celebrity’s kids in my clothes.

But I was dumbfounded again, how do I do this without a budget or any connections? So I Googled the shit out of how to get free press, took a course, read everything I could find about how to do PR on your own, even when you don’t have connections in the industry and I went for it.


I figured out my own techniques in the process. I created my own PR strategy and to my surprised… it freaking worked too!


Within my first year in business I’d been featured in magazines such as Kiwi Magazine, Vogue, Pregnancy & Newborn, etc. I was even featured in The Huffington Post!


I have celebrities like Jessica Alba, Jaime King, Monica Brown, Yael Braun etc. following my Instagram account. My clothes have been seen on the Instagram accounts of Jaime King, Monica Brown, Kristin Cavallari, Yael Braun, etc.


I’ve been on TV shows like Good Things Utah, KSL Studio5, etc.  


Then I was introduced to email marketing and how powerful newsletters can be for your revenue. This was a HUGE game changer for my business. Seriously, HUGE!!!


I did my homework and figured out what worked and what didn't. What people responded to and got them to buy, and what they didn't respond to. It wasn't long before I figured out the perfect system for generating sales on autopilot.


In February 2015, I was able to finally quit the full time gig and take Lot801 full time. (whoop, whoop)


My inbox began to get flooded with emails from other small business owners asking how I had done all of this in such a short time. That’s when I started Lot801 Marketing. Where I put all my knowledge into these courses so anyone who wants to, can do the same!


The most important thing, ANYONE can replicate my strategy. And I want to help you do it.


You absolutely don’t have to be an amazing photographer to be successful at Instagram. I take all my photos on my iPhone and use simple filters.


You absolutely don’t have to know ANYONE in Hollywood or PR to be successful at doing PR yourself. I sure in the hell didn’t, but I sure in the hell do now! Let me show you how!


You don't have to be tech savvy, have a degree in marketing or be a graphic designer to run successful newsletters. All you need is for someone to show you how, step-by-step.